H by Heys for Target

When Target approached the Heys USA design team requesting an exclusive brand of travel goods, I took the lead on the project. They said they wanted a “younger, hipper” version of our already successful luggage line. The result was “H by Heys”, a brand that Target called a “homerun”.

SKILLS USED: branding, graphic design, photo retouching, print design, vendor management, product sourcing, production management, presentation design